Monday, August 29, 2011

Viva La Juicy Ad Campaign

I love pretentious perfume ads--there's nothing quite like getting dressed in 19th century lingerie and making love to a giant perfume bottle while a French woman whispers to the camera.



There are a lot of things I do like about the ad. I like seeing women in their beauty routine, there is something about the transformation process that speaks to me. I love the unkempt French-girl aesthetic. That bottle with its perfect pink bow. Lastly I love the fantasy of the ad, after all isn't that what pretentious perfume ads are all about?

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